Sheryl Martin of Covisia, as an SBEE partner, is very familiar with marketing and the sales cycle, yet she states that the mConcierge program "has offered [me] a more strategic approach to how we do marketing. It’s not a one-off campaign out of a portal, but a focused plan to get the best ROI.” With three large new deals in the pipeline adding up to $600,000, Sheryl is "very happy with mCon because I believe it will contribute to a large amount of new business. The flexibility of spreading the money allows us to hit a number of vehicles to drive the most return.”

Sheryl has received a number of deals to build her pipeline for the new year through the Integrated Play with Market Resource Partners and through a Healthcare tradeshow. As she continues her participation in mCon, Sheryl is working on paid search strategies and an upcoming partner event. She also highlighted her East mCon rep: “My rep is perfect! She is pro-active and super knowledgeable.”